The most underrated marketing tool in any company is a leader who actually speaks in public

My marketing hot take this week.

You can spend millions on brand campaigns.

Or you can let one leader say what they actually think, consistently, in their own voice.

Most companies choose the campaigns. The second option is free, and almost nobody does it properly.

This week's edition of my marketing newsletter The Real Brief goes deeper on why I believe the most underrated marketing tool in any company is a leader who actually speaks in public and why many company refuse to use it.

Read the full piece, and subscribe for future editions, here:

https://open.substack.com/pub/laurencepaquette/p/the-most-underrated-marketing-tool?r=23ti6&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true