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Almost three months ago, I left a corporate career that had shaped most of my working life. Since then, quite a few people have asked me some version of the same question: what do you actually do now? The answer is a bit less simple than the old one. Now, I work with different companies, I write, I speak, I’m building PAQ Anyway, and I’m still figuring out what this new working life looks like as I go. So I made a short video explaining it properly. It is also the start of a

Want more leads? Who doesn’t. 😉 Most companies try to get more leads by spending more money on ads, rebuilding landing pages, changing forms and creating more funnels. All of that can help, but not much if people don’t know who you are in the first place. And before the demand generation people come after me, I’m not saying that ads, forms and funnels don’t matter. Of course they do. I’m saying that companies often spend too much time improving the last steps and not enough

The hardest brief I’ve ever written is for myself. I spent 15 years at Vestas building campaigns for a brand that had scale, heritage, and a clear position in the market. I knew who we were trying to reach, what we wanted them to feel, and what success looked like. The brief for new campaigns was hard work, but it had a shape. Now I’m a few weeks into building PAQ Anyway, and the brief is me. And it turns out that’s a completely different game. I need to brand myself and crea