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AI won’t replace leaders. It will expose the ones who weren’t leading
AI isn't coming for leaders who think. It's coming for the ones who were never really doing the thinking in the first place. When execution becomes fast and cheap, what's left exposed is the quality of the judgment behind it. That distinction is about to become very visible. Full article in this week's edition of The Real Brief. Link below and feel free to subscribe to the newsletter. AI won’t replace leaders. It will expose the ones who weren’t leading
Laurence Paquette
Apr 221 min read


The Meetings That Make Your Heart Race
Even at VP level, I still walk into certain meetings feeling like I need to earn my right to speak. Especially the ones where I'm there to challenge something, defend my team, or escalate a problem and the room is filled with senior people. I prepare obsessively for those meetings. Not because the material is complicated, but because I need to talk myself into believing my opinion is valid enough to say out loud. I go over my points more times than I'd like to admit. I run im
Laurence Paquette
Apr 202 min read


Most companies are optimizing for approval, not impact
The ideas that would have actually worked never made it through. Not because they weren’t good enough. Because they wouldn’t get approved. That’s not a creativity problem. It’s a system problem. New newsletter on why bold work stalls and safe work gets approved. Read more: The Real Brief
Laurence Paquette
Apr 141 min read
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