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AI is about to make content infinite. Which means the differentiator is no longer how much you publish, or how polished it is, but whether it sounds like it could only have come from you. This issue of The Real Brief is about why real voices and clear points of view are becoming the only thing that cuts through. Read more and subscribe ⬇️⬇️ https://laurencepaquette.substack.com/p/ai-will-flood-the-world-with-content

I’ve just launched a new newsletter called The Real Brief . It’s a short, opinionated take on marketing, leadership, and brand, grounded in what’s actually happening inside organizations. The first edition starts here: Personal brands are replacing company brands. And in many cases, the company is the thing holding them back. Not because people lack ideas, but because anything real gets filtered out before it ever gets said. You can’t approve authenticity and you definitely c

We keep talking about “bringing your whole self to work.” But let’s be honest. That’s not actually what most workplaces want. They want the polished version. The productive version. The one that can think clearly, move fast, and stay composed in meetings. They don’t want the part of you that didn’t sleep, that’s dealing with grief, that’s overwhelmed, that’s barely holding it together. So we split ourselves. We show up with energy and ideas, but we hide the rest. And over tim